Today, BAON offers seasonal collections of men's, women's, and children's clothing in the mid-price segment. The majority of BAON's collections (approximately 85%) are casual, 10% are fashion-casual, and approximately 5% are active.

In its winter collections, BAON continues to offer its customers a wide selection of outerwear (down jackets, parkas), as well as professional skiwear. All brand lines also feature a wide selection of blouses, dresses, shirts, knitwear, and T-shirts.

customer and Russian weather conditions. The collections are balanced so that customers can choose a mini wardrobe from the current collections, and the entire store atmosphere helps create a complete look. When developing their collections, designers utilize the total look principle, complementing men's, women's, and children's clothing collections with accessories (hats, scarves, stoles, jewelry, bags, and shoes).